FROM GAME CABINET review: In the middle of the table is a pyramid of 'demand' cards. These cover a variety of subjects (hobbies, art, business, porn and so on), and symbolize what the public wants to look at on the Web. The higher up the pyramid, the stronger the demand. Over time these change, and can even be reinforced - if the masses want cooking and nature, you give it to them. The players each try to set up their web sites, or content if you prefer, to match the demand and draw in users. - BoardGameGeek